If you are a business owner, you probably know that customers like to know about the people behind the company. They trust individuals, but they may not be so sure about trusting a corporate entity. I recommend that you use personal branding to personalize your company’s website so that your customers can identify with who you are.
Establish a Presence
The first thing that you need to do is establish your presence across the internet. Getting a LinkedIn account and regularly updating it with articles that you write is a great place to start. You also should have social media accounts with your name on it where you connect with your target audience. You should also join industry groups and take on leadership roles. If you do business in a particular geographical area, connect with local groups.
Get Professional Headshots
You need professional headshots because customers want to see your face, and selfies don’t exactly portray a professional image. Before starting your portrait session, you should follow some tips to get the most out of your headshots:
- Make sure that you get your hair done and that it looks great. In AZ? I know someone.
- Think about what colors resonate with your audience, and choose clothes in those colors, even if it is just an accent piece.
- Choose a wardrobe that will resonate with your target audience. For example, if you are a sporting goods manufacturer, then you may want to get your headshots taken while you are wearing athletic clothes. Lawyers will typically want to get their headshots done in corporate attire.
- You should also choose a location for your headshots that will resonate with your target audience. For example, if you are a dog trainer, you might want to have them taken at a show. If you are a doctor, consider having them taken in your exam room.
Create an About Me Page
Your website should contain an about me page that shares why you are an expert in your field. This is the place to show off any related degrees that you have earned. It is also the place to tell readers why you are so passionate about helping them. If there is a story behind why you founded the company, you can share it on this page. You should also provide a sentence or two about your family and what you enjoy doing when you are not at work. The trick in creating about me pages is to tell a little about yourself but put the primary focus on why you are the best choice for helping customers solve their issues.
Following these tips is a great way to show your target audience who they are dealing with when they choose to use your company. Pick your favorite idea from this list and get started putting it into action today.
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