It has been said that small businesses form the backbone of a community. There’s no question that this is a true statement, but in order for it to be 100% accurate, your small business must be an active and engaged member of your community. This means that you need to do everything you can to help everyone in your community grow and prosper. Here are three ways in which you can achieve that.
Raise Money for Charity
There are many ways your business can raise money for charities. You can have collection boxes, donate a portion of sales or simply make contributions. However, keep in mind that there can be many problems with ordinary fundraising if your business wants to raise money for charity. You have to account for all of the money and make sure you keep adequate records. It can also be complicated to raise money while not looking like you are profiting off of the fundraising, so it’s important that you are as transparent as possible when it comes to raising money.
Volunteering is vitally important, particularly for small businesses. It gives you a chance to be present, to get your name out to a large number of people who have never seen you before and to do some real good in your community. There is nothing wrong with keeping your business interests in mind while you volunteer. Indeed, it’s important. As such, find volunteer opportunities that align with your business interests. For example, if you deal with food service, working with local food banks or meals on wheels would be a very appropriate use of your time.
Join Your Local Chamber of Commerce
There are many benefits of joining your local chamber. It allows you to meet new people, network, find business deals and identify ways to get involved in your local area. Chambers provide great ways for you to grow your list of contacts. Furthermore, they can allow you to find the most efficient and cost-effective ways that you can make a local difference.
Of course, your time is limited, but being actively involved in community efforts is not only good for you and your neighbors, but it’s also good for your bottom line. Those are some of the many reasons that it is so important for you to do everything you can to keep your business community-centered. You can do good, meet more people and, ultimately, make more money.
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“Sometimes this turns into business for us when there is someone we can help,” said Miller. “Our entire focus is helping small businesses with their marketing, so we find if we do what we can to help, then the work we need comes to us.”