Every company wants to do its best to extend its sales from year-to-year. This much is obvious. However, some business owners just don’t understand why they aren’t seeing any difference in their profits. If you are looking to expand your sales record, you need to be more creative with your strategies.
Upsell and Cross-sell
Upselling and cross-selling can help you generate a steady flow of income with better planning and advertising. When you upsell, you are giving customers the chance to buy a newer version of your product that makes it even more convenient to use. Apple does this frequently with their smartphones. Never get too comfortable with your current product. Always innovate.
Cross-selling is a little different, but also helpful. When people buy your products, you may want to make some additional suggestions to help their product. For example, if someone is buying a new phone, they may want a phone case or screen protector. Look for these opportunities to sell multiple things at the same time to the same customer.
A lead is a customer that has shown interest in your product but just hasn’t committed to the purchase. As a company owner, generating new leads at all times is a great way to keep your audience engaged and excited.
You should let customers reach you through the channels they’re most comfortable with to make sure you retain leads. This makes it easy for customers to buy your product. Having more options is always a better thing for the customer, making it more likely you will see the profits roll in. New leads also give you something to work toward, which is always nice.
Since phones have become the main way people view content and advertisements, making engaging and hilarious content has become a priority for most businesses. Fun advertisements are less likely to annoy the viewer and may change the way they see your company.
But not all advertisements have to be funny. Some of them can be intriguing or enticing in a different way. Add a little mystery to your advertisement. Make it musical. If you don’t have a good hook, it is likely your advertisements will not get through to your intended audience very easily.
These three different strategies are great ways to expand your sales next year. Some of these solutions are based in marketing, others are advertising, and some are just common sense. With these and other strategies, you will find additional success.
When you come up with a great idea for a startup, you need funding to make your idea come to life. Regardless of your entrepreneurship experience, it’s important that you refresh yourself on the kinds of funding available. Here are a few sources you should look at when figuring out how to fund your dream startup idea.
Attract Investors
Getting investors is an important part of making your startup come to life. According to W3 Business Minds, there are lots of things that you can do to bring in those investors. You must be clear on how the investment will work for your company before having those investors sign on. The better you can explain the benefits of your products and services, the more you will be able to bring in potential investors. Providing strong market research can also make investors more willing to invest in your startup idea. When you understand those two things, you can build a strong pitch and help your investors to see your vision so that they will give you the funding you need.
Take Out Loans
There are many kinds of loans available to startups and taking advantage of them can help you to get the extra funding you need. One great option is an SBA loan, which is a government-backed loan for small businesses. According to Franchise Gator, you may be eligible for an SBA loan even if you have a poor credit history. If you don’t qualify for an SBA loan right now, you may qualify a little further down the road. There are also other small business loans you can get from banks and private lenders without government backing which are also a great fit for small businesses.
Get Lines of Credit
In addition to the larger amounts of funding you should get through loans and investors, it is a good idea to open at least one line of credit. This will be useful for the kinds of things you will need to buy for your business that you can pay off in a short amount of time. From office supplies to other small business expenses, according to Bank of America, a line of credit can help you to take care of the day-to-day tasks of your business.
Starting a business can be a daunting process. There are so many things to take care of, but funding is one of the most important. Taking care of the funding of your startup idea is the first step you need to take to make your dream a reality.
There is no amount of naps, or cookies in the breakroom, or other perks which can offset the current amount of workplace stress that is facing the modern American worker. Even with a compassionate leader, team members are under more stress than usual. The usual stress prior to pandemic was difficult enough! How can you help your team be more capable of being both high performers for you and healthy, happy people at home?
Don’t Overburden Employees
Everybody is scrambling to do all possible to work efficiently, especially during lockdowns. Employees being able to complete goals is essential at this time. Don’t overburden employees with work they cannot complete on their own. Make it possible for them to have the tools they need to be able to succeed. Having realistic expectations, especially now, is crucial to your employees’ mental health.
Create a Safe Work Environment
Your workers need a safe environment, both physically and mentally, in order to succeed at their jobs. Being able to communicate concerns about safety is critical. Your teams need to know that they are safe physically in order to be safe mentally and emotionally. A high rate of workplace incidents can lead to other negative consequences. The higher stress leads to additional physical danger, as concentration can be diminished. That breaks down loyalty among teams, as workers leave unsafe job locations. Don’t encourage employees come to work when they are sick and provide paid sick time so that people can get well.
Establish a Crisis Strategy
No matter how intelligent, capable, or strong they are, these unprecedented situations have been wearing upon the emotional and psychological health of your employees. Your individual plan needs to involve information as to what to do and where to go if they have a physical or mental health emergency. Even if you are working to reduce information overload and support mental health, being able to have an emergency process in place, with having counselors and therapists available, is a critical part of team leading.
There are a great deal of overworked, stressed, overwhelmed workers in America, and you want to make sure there are fewer on your team. This doesn’t start with culling the workers you have, but with supporting your team so they can be the workers you need. Knowing their physical and emotional safety is critical to you at this time will foment both loyalty and team cohesion. Your team will be able to weather the storms, and you will come out a stronger leader with a stronger team.
Regardless of the type of business you run, there are risks involved. You could be faced with anything from accidents to lawsuits to financial trouble. Keep the following in mind as you take measures to avoid risk in your business.
Don’t Go Underinsured
Life is unpredictable and preparation is vital to handling any potential disasters. The first step is buying insurance for your business. The type of insurance you purchase is dependent on your type of business, but a few places to start would be insurance against death, disaster, or any general liability. If something unexpected comes up, you can put your mind at ease knowing you’re protected.
Avoid Lawsuits
It may seem like a daunting task to avoid lawsuits. In many businesses they’re inevitable, but there are still precautions you can take. For example, you can write out your company policies, make employees aware of them, and enforce them. It’s also important to keep accurate and consistent records. These could include records of when contracts were agreed upon, when regulations were given to employees, etc. If you have accurate records, they can help you make your case during a lawsuit. Additionally, you can limit the risk of lawsuits by hiring employees certified in your field. This ensures that they are qualified and will meet the professional standards and regulations.
Save Money
While insurance can be good protection against the unpredictable, it’s still smart to be saving. If there’s an accident, insurance has you covered, but one hard truth is that sometimes businesses aren’t successful. There’s no predicting it and often there’s no stopping it. Because of this, you should try to have a nice cushion of money in case your business starts to go under.
If you have a large sum of money saved, then perhaps you could even revive your business. You could hire a business consultant or invest in new methods. Having money saved is always a smart choice and it can give you more options if things start to go south. Aside from helping if your business fails, a savings account can have many other benefits.
Preparation is the key to succeeding in your business. Plan for any outcome and then take the necessary measures to avoid risk. Buying insurance, taking steps to avoid lawsuits, and saving money are only some of the best ways you can prepare for the unexpected.
In your workplace, it’s imperative that you consider the safety of yourself and your employees. Creating a workplace safety initiative is an excellent place to start. It will be a process to determine all risks and adjust to any changes, but it will ensure the well-being of everyone in the workplace.
Determine Your Risks
Before creating a workplace safety initiative, you need to know what to include by determining the risks in your workplace. First, you should have a professional assessment done of any hazards. These hazards could be related to the building itself, the environment (such as air quality), or the activities done on the job such as operating machinery. Along with a professional assessment, survey your employees on any risks they are aware of. Your employees are the ones who are in the working environment every day. They will be more in tune with the risks associated with the job. Determining risks can also be done by thoroughly investigating any accidents or injuries. It’s likely that many are preventable and keeping track of these incidents will help you know what risks to look out for.
Make Education a Priority
In order for your workplace safety initiative to be successful, it is essential that everyone is aware of the regulations made. Make sure you put your initiative in writing and have all of your employees sign once they’ve read it. Go over safety training regularly to ensure your employees are still aware of regulations. Go over the regulations with new or transferred employees. It’s also a good idea to go over the initiative if there are any changes made such as new equipment being added or new hazards being noticed.
Measuring Success
In order to maintain safety in the workplace, you will need to evaluate the success of your initiative. One measure is to see if the rate of incidents changes. The OSHA Incident Rate offers a useful metric for how often injuries occur in your workplace. This incident rate will measure your workplace against other businesses in the same field. Doing so allows you to see how your workplace compares with the national average and then you can adjust your workplace safety accordingly.
The process of creating a workplace safety initiative may be long, but it will be very inclusive of your employees. You can get their feedback and show that you value their safety. Make sure you make education and evaluation a priority as you begin the process.
It might surprise you how easily different areas of your business become overly complicated. Complicated processes have a tendency to slow things down and reduce efficiency. Simplifying them can provide greater clarity and make them easier to get through. If you’re not quite sure where to start, there are some areas of your business that are likely overdue for some simplification.
Hiring
Hiring has the potential to be frustrating for prospective employees as well as employers. There’s the collection of applications, sorting through applicants, conducting effective interviews, following up, making an offer, the paperwork, and the onboarding process. It can get pretty complicated pretty quickly. Make things simpler by having a clear idea of what you’re looking for in an employee and conducting the interview in a way that allows you to quickly identify whether or not a candidate is worth your time. Also consider leveraging online programs that can streamline your paperwork and onboarding process, which can help speed things along.
Communication
Keeping customer communications clear and simple is key to keeping them happy. The more complicated and difficult to understand you make things, the more frustrated they will become and the more likely they are to go somewhere else. Simplifying customer communication means taking a look at the way you say what you say and the methods you use. If you identify deficits or overly complicated processes, address them. Don’t forget to look at how fast your response time is either. If you take too long to respond because your processes are too complicated, look for ways to simplify them. Consolidating messages makes it easier to respond quicker to customers. Make sure you put plans in place to prevent messages from being overlooked as well.
Meetings
Few people actually enjoy business meetings unless it’s because it’s a break from the day to day functions of their job. Meetings have a way of getting off track and taking longer than needed, so make sure they are done in a simple, efficient manner. Identify who actually needs to be at a meeting and don’t include anyone else. Have a clear agenda, send it to attendees ahead of the meeting, and stick to it. Keep Q&A sessions short and sweet. Before you schedule a meeting, ask yourself if a meeting is really necessary or if a simple email will do the trick. This will help you keep your business meetings simpler.
As a business owner, it can be tricky to know what aspects of your business really need to be simplified. Look at your hiring processes, how you communicate with your customers, and how your meetings go. For other ideas on aspects of your business that are overly complex, consider talking to your employees. They probably have a few ideas worth your consideration.
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