How to Improve Your Personal Branding on the Web

How to Improve Your Personal Branding on the Web

If you are a business owner, you probably know that customers like to know about the people behind the company. They trust individuals, but they may not be so sure about trusting a corporate entity. I recommend that you use personal branding to personalize your company’s website so that your customers can identify with who you are.

Establish a Presence

The first thing that you need to do is establish your presence across the internet. Getting a LinkedIn account and regularly updating it with articles that you write is a great place to start. You also should have social media accounts with your name on it where you connect with your target audience. You should also join industry groups and take on leadership roles. If you do business in a particular geographical area, connect with local groups.

Get Professional Headshots

You need professional headshots because customers want to see your face, and selfies don’t exactly portray a professional image. Before starting your portrait session, you should follow some tips to get the most out of your headshots:

  • Make sure that you get your hair done and that it looks great. In AZ? I know someone. 
  • Think about what colors resonate with your audience, and choose clothes in those colors, even if it is just an accent piece.
  • Choose a wardrobe that will resonate with your target audience. For example, if you are a sporting goods manufacturer, then you may want to get your headshots taken while you are wearing athletic clothes. Lawyers will typically want to get their headshots done in corporate attire.
  • You should also choose a location for your headshots that will resonate with your target audience. For example, if you are a dog trainer, you might want to have them taken at a show. If you are a doctor, consider having them taken in your exam room.

Create an About Me Page

Your website should contain an about me page that shares why you are an expert in your field. This is the place to show off any related degrees that you have earned. It is also the place to tell readers why you are so passionate about helping them. If there is a story behind why you founded the company, you can share it on this page. You should also provide a sentence or two about your family and what you enjoy doing when you are not at work. The trick in creating about me pages is to tell a little about yourself but put the primary focus on why you are the best choice for helping customers solve their issues.

Following these tips is a great way to show your target audience who they are dealing with when they choose to use your company. Pick your favorite idea from this list and get started putting it into action today.

Do you want to improve your professional presentation? Click here to learn about our professional development coaching programs!

4 Ways to Improve the Cubicles in Your Workspace

4 Ways to Improve the Cubicles in Your Workspace

Cubicles are a great way to define a workspace. They can provide workers with privacy and designated space to focus. To make sure cubicle space is both comfortable and functional, consider adding some of these extras.

Multiple Monitors

The addition of an extra monitor or two can make it much easier for your employees to handle multi-step processes. While multitasking isn’t much of a time-saver, many workers find that having a spreadsheet open on one monitor makes the task of populating a report template much more efficient. For employees who need to communicate with clients in real time the ability to move from conversation to comments on a second screen greatly increases productivity.

Standing Desks

Sitting for long periods of time is hard on your spine. Over time, too much sitting can increase the risk of obesity and back problems. Installing standing desks can help your employees build core strength while increasing their focus on their tasks. Consider installing a desktop lift that can be easily elevated by the employee so they can move from a standing to a seated project as needed.


Employees should be able to display a few personal items within sight of their monitors. Pictures of their loved ones can easily go on a bookshelf or a corner of the desktop. While the employee’s space shouldn’t be cluttered, the addition of personal items can brighten a long workday and lift the spirits of a dedicated employee. Experts would advise you to consider the benefits of workspace decorating. Of course, nothing should extend above the height of the cubicle wall or impede the ability of the employee to get work done.


The addition of a green plant can add a touch of home to a cubicle. A green, leafy plant such as sansevieria, also called snake plant, can actually freshen the air in the office. Even better, the snake plant can flourish under fluorescent lighting. To avoid allergies and discomfort, ask employees to avoid flowering plants. Make sure that plant pots are required to include a drip tray to avoid water damage to desks and carpets.

Cubicles are supposed to be uniform, but this can make the office space a bit bland. It’s a good idea to keep things energized and welcoming. The addition of personal items and plants can brighten the space for all employees and encourage personal connections and a culture of being inclusive.

How to Reduce Waste in Your Business

How to Reduce Waste in Your Business

For a profitable business, your income has to be greater than your expenses. While it is critical to work to increase your income, it is also important to find ways to streamline your costs. Waste in the workplace is often a silent expense. Yet, those lost minutes or unnecessary expenses add up over time, eating into your profits.

Hire Carefully

When you hire a new employee, there are many upfront costs. It takes some time and training before you receive the full benefit of that new person. If that employee requires more training than you expected or doesn’t have the right skillset, the cost of bringing him or her up to speed can become wasteful. Consider using skills tests and strong behavioral interview questions to make certain that new candidates are honest about their skill levels.

It is also important to find people with the right personality for your workplace. If you are in a market space that promotes creative thinking, someone who spends time doing some daydreaming may be an asset. If you are in manufacturing, that same person will cost you money in lost time and slowed production.

Quality Control

When an unusable product rolls off your assembly line, you are looking at waste in the manufacturing process. Employees may have to spend time disassembling the item or simply throw it away. It’s not enough to check for quality once a product is complete; you need to adopt a process that prioritizes catching mistakes early on.

Some managers will periodically walk through the entire manufacturing process looking for wasted motion and stations with the highest possibility of mistakes. By getting feedback from employees, they are able to improve each step. After revamping the process, they will walk the line again looking for new issues. Over time, the process improves, increasing manufacturing rates and minimizing waste.

Schedule for Productivity

Many businesses still base their workday on an eight-hour period with a few breaks along the way. More recently, businesses have discovered the power of more flexible schedules. The traditional, nine-to-five model produces a productive morning with decreasing productivity through the afternoon.

By breaking up the day in different ways, it is possible to have a more constant level of productivity throughout the day. For example, the period after lunch is often a time of low energy. Encouraging your employees to use half an hour of that time for creative projects or continuing education can set up higher productivity for the rest of the afternoon.

Removing waste from your business is a constant process and there is no one-size-fits-all method. As workplace dynamics change, you will have to constantly reassess the systems you’ve put in place. However, by paying attention to waste, you are increasing the profit margins for your business.

Sometimes you need a bit of guidance to understand what works and what doesn’t work when it comes to increasing productivity. Consider enrolling in our Coaching Program to enhance your leadership skills as a business owner.

How Can I Reduce Turnover Rates at My Company?

How Can I Reduce Turnover Rates at My Company?

In today’s competitive workplace, it is more important than ever to retain quality employees. Reducing the turnover rate at your place of business should be one of your key initiatives if you want to remain competitive and continue to grow your organization. Here are three ways that you can reduce your employee turnover rates so that your business flourishes.

Offer Greater Benefits

Keeping your compensation and benefits current as measured against today’s standards is essential when retaining employees is your goal. Do your research to find out what the competitors are offering their staff for benefits and do your best to match or exceed that package. For many employees, a comprehensive benefits package may be even more enticing than a bump in salary. In addition to the standard features such as medical insurance and 401K matching programs, be sure to consider extras such as vision coverage and life insurance. By thinking outside of the box, you can beef up your benefits offerings without it hurting your bottom line. The key is to find the things that employees really want and value.

Employee Health Programs

In addition to standard benefits programs, you can sweeten the deal by offering employee health programs. According to experts fitness programs increase employee loyalty and boost overall job satisfaction. Programs that reward employees for the number of steps that they take in a day are especially popular now that so many people have built-in fitness trackers on their smartphone or smartwatch. Competitions are a fun way to encourage good health while also building team camaraderie. Another popular benefit is to offer your employees a paid gym membership or to pay for wellness programs that visit your company onsite to reach your staff members.

Offer Flexibility

Today’s modern workforce puts a high premium on flexibility and happy life and work-balance. Offering flexible work schedules is a great way to increase employee satisfaction and motivate them to stay with the company. If you are not offering your employees the ability to create their own schedule and to work from home occasionally, they may leave you for a company that gives them this flexibility.

A strong economy means that workers will continue to look at other places to boost their careers. Employing these initiatives will slow the revolving door at your company and put you in a better position to succeed.

Need help improving company culture? Click here to schedule a chat with our professional executive coach!

What Difference Does Education Make for People in a Leadership Position?

A leader without education is often using instinct to make decisions. While this can be effective, a leader with education is much more likely to make good decisions for the company and its stakeholders. However, don’t jump up and sign up for your MBA just yet! I think that leaders should learn critical thinking skills, advanced/specialized industry knowledge, emotional intelligence, and technical skills because each of these skills will benefit the person learning them and the organization they work for. You can learn most, if not all of these things, outside of a college or university.

Critical Thinking Skills

A leader in any field would benefit from strong critical thinking skills because they have been shown to improve a person’s ability to problem-solve. Since every person will deal with problems, these skills can be used to benefit an individual learning the skills as well as the organization they work for. Learning can foster critical thinking skills if it encourages the learner to think about why a topic is important rather than learning facts about the topic. Not sure where to start to enhance these skills? Try our On The Job Activity Builder.

Advanced Knowledge

An advanced degree provides more specialized education in a specific discipline. For example, if a business leader obtains a degree in psychology, it is more likely they will understand how the mind works. They can use this knowledge to motivate employees more effectively and build better relationships with clients rather than theoretical knowledge. Another example is a leader obtaining a degree in finance or business. Rather than buying heedlessly during a bull market or panicking during a bear market, a leader with a degree in finance will understand that these are trends and can change at any moment.

Emotional Intelligence

Building emotional intelligence is something that leaders can learn to do. As mentioned, some leaders might have an instinctual understanding of emotional intelligence, but building emotional intelligence can help leaders consider their feelings. This pause can allow the leader to move past their emotions rather than make a hasty or wrong decision because of them. Emotional intelligence can also be tied to critical thinking because a leader can learn why they are experiencing that emotion. Need more help? Get your EQ tested by a pro!

Technical Skills

Every leader needs to know technical skills related to the business or organization they are a part of. For example, a project leader may need to know technical skills such as how to code, even the basic level of coding necessary for HTML. That same leader could benefit from learning project planning or scheduling. On the other hand, a data entry manager should have a firm grasp on technical skills, such as email, statistical analysis, and numeracy.

Education can make a vast difference for any person in a leadership position. By learning these things, a person can lead a team more effectively. Learning and practicing emotional intelligence will allow a leader to make rational decisions rather than being led by ego or emotion. More education can allow a leader to focus on what is essential, whether that means developing a top-notch team of employees or accruing wealth for a company. By attaining a higher level of education, leaders will be able to solve problems effectively while avoiding pitfalls.

To learn more tips on how to be a great leader, take the leadership agility assessment!

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