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Your Personal Brand impacts the way that others see you. It helps them decide, quickly, things about you such as your level of intelligence and your character. It can determine if they want to do business with you or move on to someone else. It is a combination of how you dress and how you act. Your Personal Brand greatly affects how people treat you professionally and socially. A study done by UCLA proved that 85% of all decisions are made with our eye so the visual aspect of your Personal Brand is extremely important.

You must cultivate a well thought out Personal Brand if you want to stay competitive. Without one, you will miss out on many opportunities. Work on your Personal Brand to have influence, to attract business and to be more successful than your competitors. Remember, you are selling yourself before you sell anything else, any product, service or skill. Take control and take charge. If you do a good job of branding yourself, you will be in demand.

Big companies understand the power and importance of “branding” products. They spent a lot of resources to create “brands” that stand out to their desired customers. They want to make sure that their potential customer feels a connection with that brand.

You have to think branding yourself the same way that big companies brand products. Have you put enough resources into developing your Personal Brand? Do you stand out from your competitors? Are you in demand? Someone with a well thought out and distinct Personal Brand has a competitive advantage over those who do not. If you don’t have a Personal Brand now if the time to create one. What’s your next step towards taking charge of your career? Here are a few tips.

Develop a good sense on what your strengths, weaknesses and values are. What are you good at? What can you do better than anyone else? Identify how you are perceived by people and determine if you need to make any changes there. Figure out who you need to target with your Personal Brand, customers, leaders, etc. and determine what they need and how you can help meet those needs. Practice your communication skills and ask for regular feedback from people that you trust. Remain consistent with your interactions and make sure that you are standing out in a positive way.

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