3 Strategies for Increasing Your Sales This Year

by Tamica Sears | Mar 28, 2021 | Uncategorized

Every company wants to do its best to extend its sales from year-to-year. This much is obvious. However, some business owners just don’t understand why they aren’t seeing any difference in their profits. If you are looking to expand your sales record, you need to be more creative with your strategies.

Upsell and Cross-sell

Upselling and cross-selling can help you generate a steady flow of income with better planning and advertising. When you upsell, you are giving customers the chance to buy a newer version of your product that makes it even more convenient to use. Apple does this frequently with their smartphones. Never get too comfortable with your current product. Always innovate.

Cross-selling is a little different, but also helpful. When people buy your products, you may want to make some additional suggestions to help their product. For example, if someone is buying a new phone, they may want a phone case or screen protector. Look for these opportunities to sell multiple things at the same time to the same customer.

Source: https://www.wordstream.com/blog/ws/2018/05/30/cross-selling-upselling/

Generate New Leads

A lead is a customer that has shown interest in your product but just hasn’t committed to the purchase. As a company owner, generating new leads at all times is a great way to keep your audience engaged and excited.

You should let customers reach you through the channels they’re most comfortable with to make sure you retain leads. This makes it easy for customers to buy your product. Having more options is always a better thing for the customer, making it more likely you will see the profits roll in. New leads also give you something to work toward, which is always nice.

Source: https://www.podium.com/article/lead-generation-software/ 

Make Fun Advertisements

Since phones have become the main way people view content and advertisements, making engaging and hilarious content has become a priority for most businesses. Fun advertisements are less likely to annoy the viewer and may change the way they see your company.

But not all advertisements have to be funny. Some of them can be intriguing or enticing in a different way. Add a little mystery to your advertisement. Make it musical. If you don’t have a good hook, it is likely your advertisements will not get through to your intended audience very easily.

Source: https://www.fastcompany.com/3036998/how-to-make-a-hilarious-ad-from-a-master-of-short-form-comedy-directing  

These three different strategies are great ways to expand your sales next year. Some of these solutions are based in marketing, others are advertising, and some are just common sense.  With these and other strategies, you will find additional success.

Read this next: How to Reduce High Stress in the Workplace

How to Fund Your New Startup Idea

by Tamica Sears | Mar 16, 2021 | Uncategorized

When you come up with a great idea for a startup, you need funding to make your idea come to life. Regardless of your entrepreneurship experience, it’s important that you refresh yourself on the kinds of funding available. Here are a few sources you should look at when figuring out how to fund your dream startup idea.

Attract Investors

Getting investors is an important part of making your startup come to life. According to W3 Business Minds, there are lots of things that you can do to bring in those investors. You must be clear on how the investment will work for your company before having those investors sign on. The better you can explain the benefits of your products and services, the more you will be able to bring in potential investors. Providing strong market research can also make investors more willing to invest in your startup idea. When you understand those two things, you can build a strong pitch and help your investors to see your vision so that they will give you the funding you need.

Take Out Loans

There are many kinds of loans available to startups and taking advantage of them can help you to get the extra funding you need. One great option is an SBA loan, which is a government-backed loan for small businesses. According to Franchise Gator, you may be eligible for an SBA loan even if you have a poor credit history. If you don’t qualify for an SBA loan right now, you may qualify a little further down the road. There are also other small business loans you can get from banks and private lenders without government backing which are also a great fit for small businesses.

Get Lines of Credit

In addition to the larger amounts of funding you should get through loans and investors, it is a good idea to open at least one line of credit. This will be useful for the kinds of things you will need to buy for your business that you can pay off in a short amount of time. From office supplies to other small business expenses, according to Bank of America, a line of credit can help you to take care of the day-to-day tasks of your business.

Starting a business can be a daunting process. There are so many things to take care of, but funding is one of the most important. Taking care of the funding of your startup idea is the first step you need to take to make your dream a reality.

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